Our Story

Laurie Smith Moore founded L. Moore Aesthetics in 2017 with the goal to provide professional skin care services outside of the local resorts, and create a relaxing environment for those that live on and around Amelia Island.


We have since become the local go-to for skin care services. Whether you are looking for a relaxing treatment, some brow beautification, or a clinical skincare plan to help address your skincare concerns our staff is here to help. 

We strive to provide a beautiful experience from the moment you walk into our peaceful studio all the way through to your daily skincare routine. We work hard to bring you the best products, treatments and modalities to help bring out the most beautiful you.


Meet Our Team

Laurie Moore

Owner, Aesthetician

Favorite product:

All the Vitamin A! (C-Quence series by Environ especially)

Favorite Treatment:

Environ Facial + Peel

Fun Fact:

I love marshmallow PEEPS

(but only at Easter time).

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Beth Turner


Favorite product:

Dermaviduals DMS Base Cream

Favorite Treatment:


Fun Fact:

I attended bull riding school when I was in college.

Jan Iacovelli

Studio Coordinator

Favorite product:

Environ A, C & E Oil

Favorite Treatment:

Triawave microcurrent

(can really see results!)

Fun Fact:

I was married in Thailand on the island of Krabi

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Kirsten Bocian

Studio Support

Favorite product:

Environ Dermalac Lotion

Favorite Treatment:

Custom Facial

Fun Fact:

I am a loyal Motley Crue fan, have seen them in concert FOUR times!

Meet the Founder

Laurie Smith Moore has worked in the skin care industry for 30 years and has been a licensed aesthetician for over 15 years. Born and raised in Seattle, Washington, Laurie moved to Amelia Island in 2011 to be with her husband, Rich. They welcomed their daughter Francesa, “Frankie” in 2014.

After several years of working in education and sales for two skincare companies and spending five years in the spa at the local Ritz Carlton, it was time to branch out and in 2017, L. Moore Aesthetics was born.


Because of her deep passion for all things skin care, Laurie is continuously expanding her knowledge and skills by attending training all over the country. She has worked hard to cultivate a team of talented women that are equally passionate about beauty, wellness and skincare.


Laurie has worked hard to bring the best products, treatments, and modalities to her clients to ensure they have every option available to assist them in reaching their skincare goals. L. Moore Aesthetics expanded in 2021 into their current location on 1815 S 8th Street and continues to grow.